What methods do you employ when looking for information online. Do you just key in one word, or type a whole sentence of the information you require? Use of only one word in your sentence to search for info online is referred to as short tail keyword. Use of long words, or more than two words while searching for info on any search engine is commonly referred as long tail keywords. The two use of keywords is used more often to direct traffic to a site.
Guidelines to follow when using short tail keyword.
To benefit from the use of short tail keywords, here are some useful tips to note. When choosing the right keyword, consider your core business activity. Take an example of a website that offers virtual training of different languages. Choose one of the languages taught as the keyword, e.g. French. Know how to differentiate between short and long tail keywords. Short tail keywords should consist OF one or two words, else, becomes a long tail keyword. Guideline three is the use of a simple, easy to pronounce and write keyword. Users find it hard to type a difficult word, something that might affect the desired results.
The pros of using short tail keywords.
The use short tail keywords have several benefits; some outlined here. The website is able to attract huge traffic than before, translating to a rise in sales.
The shortcomings of short tail keyword.
Its use may not have a major impact as right target audience can fail to be reached. A bigger percentage of the traffic to the site could be from the wrong audience, and therefore, affecting the predicted result. Take an example of an office furniture seller who decides to use the word ‘furniture’ as their short tail keyword in the marketing campaign The traffic directed to the site could be of anyone interested in furniture; be it home furniture, outdoor furniture, etc. You will also find that different companies are running the same campaign at the same time. If your competitor use the same keyword as yours, the traffic will be distributed. At such times, no guarantee that your site appears first on the site engine.
Another con is the huge competition on the use of short tail keywords, compared to long tail keywords use. Lets use an example of ‘car dealer’ as the short tail keyword. The search results of any search engine will give several results. The internet user might not get your company ranked among the top ones, thus minimal effect. But when the online user search for ‘car dealer in town A’ the search results will give car dealers within the specific town.