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Tips for Choosing the Right Call Tracking Software for Your Company

Choosing a good call tracking platform depends on several crucial factors that can be easy to miss. There sure is so much more happening behind a slick interface or a great discount.

Once you start looking around, you will find that there are many products and vendors available. Here are the most important considerations you should make before making a choice.

Number Coverage

The idea behind call tracking is publishing unique phone numbers on all of your campaigns. If your campaign is intended for a worldwide market, be sure that your provider offers phone numbers, both local and toll-free, in the country or countries you’re targeting.

Dynamic Generation of Phone Numbers

A good call tracking platform will provide numbers automatically, meaning you won’t have to assign phone numbers to pages manually. The manual process cannot be scaled after a number of campaigns, not to mention it can cause errors in analytics.

Compatibility with Current Systems

You can maximize your benefits from call tracking software when you are able to integrate it with other tools. Avoid compatibility problems to make sure that your platform remains an asset to your company instead of a liability.

Full Customization

Different businesses use call tracking software differently, and obviously, you’ll want your platform to be totally customizable to your specific needs and preferences. Otherwise, you will end up wasting resources.

Reliability

When you use a call tracking solution, all calls to your numbers will pass that infrastructure, so go with one that is known for reliability. Else, you stand to lose both leads and your credibility.

Recordings/Transcriptions

Call recordings and transcriptions can serve up a a wealth of information about your target market. On top of that, call tracking software gives you an opportunity to assess and improve the performance of your sales representatives in terms of call handling.

Concrete and Detailed Analytics

When choosing a call tracking platform, make sure it offers such features as caller ID, caller location, call time and date, and all the basic analytics presented in real time. Furthermore, you should be able to get insights from historical data, such as call volume and call duration patterns, which can help you improve your marketing strategy.

Price

Lastly, while it should not be your main consideration for choosing a call tracking platform, cost is an important issue nonetheless. After all, you should only choose one that you have the capacity to pay. With all your incoming sales calls entering through the call tracking software, pick a system that comes with the best rates for calling minutes and for phone numbers. Yes, phone number costs count because as you start scaling your campaigns, you will be purchasing many phone numbers.

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